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A Non-Designers Guide to Graphic Design

Graphic design is the art of taking a concept and turning it into an aesthetically pleasing real world incarnation. This is, of course, not just restricted to web site design, but is applied to virtually everything that appears on shop shelves, in showrooms, or is presented as a service.

Design for IT - GUI, Web and Flash

Information Technology uses graphic design in many different ways : from hardware design (with luminaries such as Apple), through to interface design, such as those in-game heads-up displays found in video games. Every commercial product has the potential to fail due to bad graphic design.....

Effective Email Newsletters

An email newsletter is a great way to stay in touch with existing customers, as well as being a vehicle for generating revenue. At its most simple, it is a block of text, with some pointers to updated information. At its most complex, it is a web site in an envelope, pushed out over the internet to recipients expected to treat it as an extension of the parent site....

The Three Pillars of Site Creation

When building a web site, owners often fail to pay sufficient attention to one or more of the three main principles for web site success. These are....

Attracting Traffic to your Web Site

An ecommerce web site will not make any sales unless it attracts visitors. While this might sound obvious, it is surprising how many web site creators ignore the fact that attracting visitors is part of the site management strategy. Put another way – if you do nothing to attract visitors, the site will get no traffic.

Formulating a Successful Traffic Campaign

The lifeblood of an ecommerce venture is traffic. Without visitors, no sales will be made, advertisers will not pay for their slot, and just maintaining the site will cost more than the revenue being generated.

Accepting Payments on your Web Site

In order to be able to sell from your website, you need to be able to accept payments. This might sound both obvious and reasonable enough; once you begin to scratch below the surface, however, some fundamental questions need to be answered before you can consider your site 'payment enabled'.....

Choosing the Best Ecommerce Framework

Choosing the best ecommerce framework for the needs of an up and coming web storefront is more than just a question of ticking boxes in a checklist. There are three categories of evaluation points....

The Ecommerce Jump Start Checklist

Entry into the world of ecommerce requires that the site owner has there components planned....

Jumping on the Web 2.0 Bandwagon

The advent and subsequent acquisition, by Google, of You Tube in 2006 brought the new web paradigm, otherwise known as Web 2.0 to the fore. This was further reinforced when Time magazine made the web community their 'Person of the Year', amidst frequent references to citizen journalism and the consumers becoming the producers.....

Choosing between Fixed Price and Time & Materials

When commissioning a third party to perform some bespoke development or design work, they will typically quote on the basis of a fixed price, or 'time and materials'. Choosing between the two can have some implications; as can discarding one in favour of the other...

Crisis Management in IT Projects

The truth is that crises happen in IT projects. Due to the young nature of the industry, the chances are higher that a project will encounter some form of crisis during its course. It might be a small crisis, or a large one; even those that start out small can quickly become much less manageable if not correctly handled....

Design Patterns for Software Engineering

Design patterns are a relatively new concept in software engineering, and have their origins in civil engineering. Essentially they are a blueprint for solving a specific problem, allowing the benefits of an optimal solution to be carried forward to new implementations....

Effective Time Management in Practice

Effective Time Management (or ETM) is a technique for getting more done in the same amount of time by efficiently partitioning the available time so that one is always getting the most out of the day. It is a combination of scheduling, planning, and applying the correct mindset to maximise productivity....

Late and Over Budget – Why IT Projects Fail

It is a fact – IT project failure rates are among the highest across all industries. This should not scare anyone away from embarking on large scale IT projects, but it is important to understand why IT projects fail, so that even if one cannot avoid becoming part of these statistics, at least some measure of success can be enjoyed.....

Minimising Risk in Outsourced Projects

Outsourcing is the process of contracting a third party to do work on the behalf of the client that they have neither the skills or resources to perform in-house. It is usually more cost effective to contract out work than to hire someone in to complete the task in question....

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